How a Texas Governor Was Sold on TV: George W. Bush’s 2000 Ad Campaign
When George W. Bush launched his 2000 presidential bid he brought with him more than the record of a two-term Texas governor. He arrived with a tightly scripted media brand and a team determined to translate Texan familiarity into national trust. The campaign’s television strategy blended feel-good visuals, simple narratives, and a tightly controlled personal…
